Will Wallace

Will Wallace is a DJ and producer with an established presence in dance music, known for his work as an artist, producer, ghost producer and performer across the scene. With a strong foundation in music creation and a clear understanding of what connects with audiences, Will brings a vital creative edge to Not Just Noise — helping shape not only the sound of the brand, but the culture around it.

At the core of Will’s contribution is his identity as a producer and artist. He understands the detail behind great records, the impact of strong musical direction, and the importance of authenticity in a fast-moving dance music landscape. That artist-led perspective plays a key role in helping Not Just Noise stay credible, current and aligned with the energy of the scene.

Beyond the studio and stage, Will brings strong links to the strategic marketing side of the music industry. He understands how artists, events and brands are positioned — and how the right combination of sound, imagery, messaging and audience connection all work together to build momentum. This gives him a valuable role in helping to shape how Not Just Noise presents itself: not just as an events promotion, but as a modern brand with a clear, consistent identity and cultural relevance.

Will’s influence can be felt across multiple parts of the business — from creative direction and music curation to brand feel, audience appeal and the overall standard of what NJN delivers. His ability to bridge artistry and intentional brand strategy helps ensure the project is not only musically strong, but also commercially smart and culturally in tune.

As a co-founder, Will helps drive the brand’s long-term vision by keeping it connected to what matters most in dance music: quality, authenticity, evolution and impact. His combination of producer credibility, artist insight and brand awareness makes him a key part of what gives Not Just Noise its modern edge.